A New Take On A Sensitive Subject!

AloeSense™:  Increased Satisfaction, Continuing Loyalty

AloeSense™ was originally developed as a soothing, non-irritating daily-use fluoride toothpaste for people experiencing mouth and gum discomfort.  Today, AloeSense™ crosses over several market segments, appealing to a wider audience that includes dental professionals, wellness mainstream consumers, fans of aloe vera and other natural products, orthodontia wearers, and anyone who wants to keep their teeth and gums feeling cleaner and healthier.  

One particularly important patient demographic to keep in mind is the 110-million+ baby boomers and 45-plus group — people facing the physical effects of aging, for whom their favorite “regular” toothpaste brand is either too abrasive or simply no longer as effective. AloeSense™ Toothpaste is an ideal product for this group of consumers, whose demands continue to grow even as their numbers do.

Add to these considerations the iconic appeal of Aloe Vera and the increasing use of Allantoin in leading skincare and beauty lines.  Users of natural care products will also appreciate your support of AloeSense™ — which will further reinforce your health-conscious image and commitment to gentle, effective patient care.